Think global, act local in the digital industry

digital has now become an inseparable part of daily life. The longer we are always dependent of a variety of technologies to make the life easier. Smartphones, PCs, notebooks, tablets have been a things that we can leave it not. We work to build relationships and socializing with the help of technology.

Occasion admitted to these developments a variety of ways are very promising. Many foreign players have been signed and many more are trying to sign up. So, if there is still room for the local actors? How-to, how those on the ground make this great industry to "Cake"?

Instead we have to with just a consumer, the manufacturer's mentality change. If this already implanted mentality is, is the next step is to think about what we can create. It is good that this process began with observations on a variety of situations that happen around us. What problems are there in our environment? What we do to resolve these problems? Ideally, we are the manufacturer led to findings that the Mampun might be the solution for every problem that arises around us. The problem is converted into a solution, it is converted to an excess of deficiency.

"Think global, act local" is the correct term to describe a strategy how we need to do. Understanding local insight is now the main weapon in any company. In the process, such as our local players have their own advantages that are not owned by outfielder. The point is a value, as well as the relevant context of the user who is so great, as that may have to adjust the creation of content to the local context and then to formulate, as this content.

In the event the Conference IDBYTE will be July 2011, digital experts from Google, Facebook and LinkedIn in a large stage on the 14. They share their build experience in a digital solution that can transform human life. You will share a understanding of the importance of their company with a local consumer behavior. This is the right time for conservationists to more securely connect the perpetrators, as well as practitioners in Indonesia and become a part of progress of the digital industry.

Create product with content that meets the needs of local users. Give your best creations that are relevant to local conditions for the progress of the digital industry in the country.

Author: Yansen Kamto, Executive Director of IDBYTE, against the background of the digital advertising industry; Currently, the gaming and football operates also a digital business in the area.